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Thursday, 3 March 2016
Wednesday, 2 March 2016
See If You Want to Remember the Important Stuff, You Need to Ignore the Background Noise
Can you effortlessly retain a phone number between the time you hear it and the time you dial? When introduced to a group of people, can you remember each of their names a few minutes later?
If the answer to either of the above questions is yes, you likely have an excellent working memory, i.e. your brain is easily able to hold onto a piece of information before deciding whether to toss it out or store it away as long-term memory. Congratulations! That’s a huge boon. Not only is working memory an important process for reasoning, comprehension and learning, it’s also highly correlated with intelligence.
So what separates those with high-capacity working memories from the rest of the pack? Somewhat counterintuitively, they’re better at ignoring information, according to new research from the University of British Columbia. Put another way, they’re able to quickly discern and focus on relevant incoming data, while recognizing (and promptly discarding) irrelevant distractors.
Previous research has hinted as much -- i.e. that those with high-capacity working memories are simply better at identifying and holding onto important stimuli -- but didn’t satisfactorily parse out how they’re able to do so.
By tracking participants' brain activity while completing a series of tasks, the researchers believe they have an answer:
Our electrophysiological measures reveal that although high-capacity individuals are able to actively suppress distractors, low-capacity individuals cannot suppress them in time to prevent distractors from capturing attention.
In other words, by reading their brain waves, the researchers found that participants with high-capacity working memories excelled at ignoring irrelevant sensory data so they could concentrate only on pertinent information to the taskt at hand.
For proficient working memory, then, the power to ignore pointless background noise --- to tune out the construction work outside, your co-workers, maybe even your boss -- is just as important as the ability to zero in on what’s truly important.
Tuesday, 1 March 2016
SOCIAL MEDIA SPECIALIST NEEDED URGENTLY AT SANGOTEDO - AJAH
Job brief
Our client a foremost woodwork design company have need for a a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Requirements
- Proven working experience in social media or related field
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS OR OND in Communications, Marketing, Business, New Media or Public Relations
Send cv to info@gigastreamsconsulting.com
Subject of mail should be MATRIX JOB - JOB APPLYING FOR
Subject of mail should be MATRIX JOB - JOB APPLYING FOR
FACTORY MANAGER NEEDED URGENTLY AT SANGOTEDO AT AJAH
Job brief
Our client a foremost woodwork design company have need for a
Factory Manager to drive continuous improvement and optimization of all
processes. You will oversee all daily operations of the factory from production
and manufacturing to ensuring policies and procedures are followed. The
successful candidate will have the key skills to develop processes that will
maximize stewardship, safety, quality and productivity.
Responsibilities
·
Plan, organise, direct
and run optimum day-to-day operations to exceed our customers’ expectations
·
Increase production,
assets capacity and flexibility while minimising unnecessary costs and
maintaining current quality standards
·
Be responsible for
production output, product quality and on-time shipping
·
Allocate resources
effectively and fully utilise assets to produce optimal results
·
Implement strategies
in alignment with strategic initiatives and provide a clear sense of direction
and focus
·
Monitor operations and
trigger corrective actions
·
Share a trusting
relationship with workgroup and recruit, manage and develop plant staff
·
Collect and analyse
data to find places of waste or overtime
·
Commit to plant safety
procedures
·
Develop systems and
processes that track and optimise productivity and standards, metrics and
performance targets to ensure effective return on assets
·
Address employees’
issues or grievances and administer collective bargaining agreements
·
Influence and learn
from below
·
Stay up to date with
latest production management best practices and concepts
Requirements
·
Proven working
experience as a plant manager
·
Proven managerial
experience
·
Adequate knowledge of
business and management principles (budgeting, strategic planning, resource
allocation, human resources)
·
Familiarity with
industry standard equipment and technical expertise
·
Be knowledgeable of
safety, quality, productivity, demand creation, inventory and stewardship
processes
·
Computer literacy
·
Ability to create
accountability and to lead by example
·
Strong team building,
decision-making and people management skills
Send cv to info@gigastreamsconsulting.com
Subject of mail should be MATRIX JOB - JOB APPLYING FOR
See 7 Ways to Attract Millions of People to Your Brand
Would you like to build a brand that reaches millions of people?
Whether your brand is about you, your company, or both, you can draw the attention of millions of people. Depending on how you've positioned your brand, you can have a deep impact on society, help a ton of people and earn a fortune.
However, I'm often surprised by the vast majority of companies that focus on establishing their brands before finding their strategy. These people set up their social media channels, websites, books, photos and everything else, but they fail to pull in a dollar, while losing thousands in the process.
This behavior is synonymous to asking for taste without supplying the salt. If you want customers, you need to concoct a flavor that builds trust in the marketplace, while simultaneously giving your prospects something to satiate their appetites. Your marketing message is the salt that adds flavor to your branding efforts.
The better your marketing message is, the hungrier people will be for your products and services. Even as you add flavor to your brand, you'll still need to attract those who are salivating for your services. You also need to pay attention to those who don't know that they'll be hungry in the future. Therefore, your brand is always supplying a feast, regardless of who's ready to eat.
Whether people know you exist or not, you need to have the right approach when creating a branding strategy. If your goal is to reach the masses with your products and services, here are the seven ways to attract millions of people to your brand:
1. Leverage social media.
Most social media platforms are free, yet most people fail to use it correctly for branding purposes. The problem is that they are too busy consuming articles, videos, quotes, and stories, instead of producing it themselves. Of course, you want to be a diligent learner, but at some point you'll want to create your own content for the world. Your social media platforms should build massive excitement for your targeted audience.
You should be fluent in at least three of your social media accounts. Personally, I advocate Facebook, Twitter, YouTube, and LinkedIn since they've helped me reach the most clients. However, I've seen people who've made a massive impact on Instagram, Periscope, Pinterest, and others. Only share content on the social media channels that work best for your business.
Content is King. - Sumner Redstone
2. Develop strong websites.
Every legitimate business has a website, but not every website out there is good. There are many crucial parts of your website that must be master: email capture, contact information, layout, copy-writing, visual aids, etc. Overall, good websites require substance more than anything else.
Substance is basically content that appeals to your audience. Your website must inform, inspire, and engage. If people don't find what they want in a website, they leave immediately. At my company, Dignify Designs, we build websites that draw traffic and get people to engage, giving you the ability to convert your leads into sales, which is the purpose of a business website.
3. Learn copywriting.
In order to reach the masses, I highly suggest you learn the secret skill of copy-riting. Copywriting is a form of writing that publicists and advertisers use to reach billions of consumers every day. If you don't have time to learn the million-dollar skill of writing copy, you can delegate it to someone who does. This is the single-most missing element in the majority of brands.
There are many books on the subject of copywriting: Joe Sugarman, Robert Bly, David Oglivy, and Victor Schwab have all written fascinating books that could change the entire course of your brand. By cultivating the skill of writing copy, you'll have the ability to reach millions of people. Either way, writing excellent copy allows you to strategically fashion your words to optimize your reach.
Either write something worth reading or do something worth writing. ~Benjamin Franklin
4. Implant visual aids.
Have you ever seen websites without photos or videos? Webpages with videos and photos stand out far more than those that don't. It also allows your reader to focus their attention on your brand by capturing their eyes. Since most people have photographic memories, the right visual aids dramatically enhance your brand.
Your websites and social media should be tattooed with visual aids of yourself, events, products, and other goods. Photos and videos add proof of what you're doing in your business. In many industries, many people aren't able to secure opportunities simply because they don't have visual aids to build trust. Who's going to believe you without any visual evidence?
5. Be memorable.
What do you want to be remembered for? If you want to have a favorable reputation in the marketplace, you have to create your own reputation. You also want to make sure your name is easy to spell and pronounce. It's perfectly fine to cherish your name, but if it's difficult to spell or pronounce to your client, you won't be remembered.
The biggest names and easiest names have two syllables: Gates, Branson, Buffet, Trump, Clinton, Oprah, etc. Then there are easy business names: Apple, Twitter, Facebook, Wal-Mart. Also, if your name is very common, like John Smith, you might want to have a nickname or add a middle initial. Your name is a big part of business and you want to be searchable for your audience.
Your reputation is your best advertisement.
6. Write a book.
When people like you, they'll always buy your book. In my business, my book allows me to get me through amazing doors of opportunity. My chances also increase dramatically when people read my book. Once they discover the great ideas that I share, I automatically have a new life-long fan. Plus, you never know who could be reading your book!
After selling thousands of books, I can tell you that publishing a book is a potent credential. In some cases, it can be comparable to an MBA or Ph.D. Either way, your book will expose you to other opportunities, which can lead you to bigger audiences to serve. If you're interested in publishing a book, but don't know where to start, send me an email and I'll give you more information.
Writing is the beginning of all wealth. ~Benjamin Franklin
7. Create your back story.
Since the beginning of human civilization, we've learned our greatest lessons through the art of story-telling. A back story is a narrative that gives your audience enough information about you to make an informed decision. Back stories give your audience the transparency to know who you are and what you represent. It also gives your brand an emotional tone and deeper meaning to your marketing message.
Your back story should be congruent and favorable to everything you've marketed about. This includes biographies, testimonials, and credentials. Oftentimes, you'll see people with back stories that are either confusing, contradicting, or boring. The brands with the best back story will always set you up for your front-story, which is the moment you deliver your product or service.
Establishing your brand is about planting as many seeds as you can with your marketing. Before you take any of these suggestions, make sure you have a plan for execution. If you invest in a first-class brand without a strategy, it's the same as having a restaurant without chefs. However, once you find a branding strategy and add taste to your menu, everyone will be able to have a feast!
